10 Reasons Why Your Small Business Needs a Website

10 Reasons Your Small Business Needs a Website

by Ariel Miranda

As we transition into the post pandemic period and as the world moves further into the digital age small business owners are confronted with the reality of having to adapt to the times. Long gone are the days in which all you needed was some flyers, newspaper ads and word of mouth in order to run a successful business. More than ever before small businesses are required to have an online presence so that they can remain afloat. Keeping up with today’s consumer trends and growing your clientele are a couple of things that cannot fully materialize unless your business has a website.

Being able to succeed online will determine whether your business goes to the next level or whether it stagnates. In this article we will look at 10 different reasons why a small business needs to have a website in order to be relevant and profitable in this day and age.

1.Provides your business with a good first impression

Believe it or not, a first impression can set the tone on the overall experience that a potential customer can have with a business. We live in a world in which it takes about 1/10 of a second for a person to formulate an opinion on something they’re viewing for the first time. A good first impression allows you to build trust and long term relationships with the people that you are trying to market to. How can you expect potential customers to want to buy what you’re trying to sell them when you do not attempt to build any trust or long term connections with them? With a website you can provide potential customers with the opportunity to showcase your product, convince them why they need your product and inform them on how your product regularly benefits customers. You can also receive feedback from those who view your website and learn new strategies on how to maximize your business.  

2.Makes your business appear professional

In the 21st century professionalism equates with credibility. You can take a quick glance at business reviews on Google or customer review sites like Yelp and Trust Pilot and notice the countless complaints that customers have regarding their negative experiences with a business. One of the most common complaints that these customers have is the lack of professionalism that they encountered. Let’s face it, don’t we all value when a company that we interact with understands us as their clients and acts accordingly? You might be saying to yourself as you read this article that your business has always treated its customers fairly even without having a website and I am sure it has, but we are in a time in which a website lets people recognize that a business is serious about informing its customers who they are and what they can provide for them. Those things go a long way when it comes to displaying professionalism to your clients.

3.You can run your business from home

A major advantage that you have with a small business website is that you can conduct your businesses’ daily operations from the comfort of your own living space. Whether it is updating your products, creating ads, answering emails from potential customers or receiving orders, a website helps you to do all of these things without you having to leave your house. Being able to run your business from home provides you with the opportunity to set your own hours, not have to worry about travel expenses, or not stress about having to be face to face with customers. With a stable inter connection, a laptop and a running website you can also conduct your business remotely as you travel to different towns, states and countries around the globe. This is a luxury that did not exist more than a couple of decades ago that small business owners can appreciate and enjoy.

4.You can reach more people

As a small business owner or someone who is responsible for growing a small business isn’t one of your main goals to reach as many potential customers as possible? Having the right website will guarantee that your business will reach these people. According to Oberlo,

In 2020 51% of small business owners increased their interactions with customers by using the internet 1Mohsin,Maryam. ”10 Small Business Statistics You Need To Know For 2023.”Oberlo, 28 Jan,2023, https://www.oberlo.com/blog/small-business-statistics

This proves that there are a great percentage of people who will not know that your business exists if it has zero online presence. Many consumers are discovering small businesses through blogs, online stores, social media platforms and Google searches. If you aren’t able to reach this market of people your competitors will and it’ll hurt your business in the long run as the world becomes more virtually dependent.

5.People are shopping on their mobile devices

This reason overlaps with the previous one and illustrates how many people’s shopping preference is reserved to them clicking on a touch screen. A lot of small businesses recognize this trend and are creating new methods to reach this demographic.According to Linkedin,

50% of international online shopping revenue came via mobile devices in 20202S,Gregor.”2021 Small Business Website Statistics You Need to Know.”Linkedin, 27 Jan, 2021, https://www.linkedin.com/pulse/2021-small-business-website-statistics-you-need-know-saita-%E6%96%8E%E7%94%B0-/

It is evident that the same people that walk around with their cell phones or tablets to take selfies, post video shorts on tiktok and connect with their friends and family are also doing their shopping on these devices. As a business owner not only must you create a website that will reach people it must be one that is mobile-friendly. A website that allows shoppers to click on a button in order to make a purchase and be visible from a 6 inch screen will help your business be extremely profitable and up to date with the times that we’re living in.

6.Eccomerce is popular

If you have never heard of the term ecommerce before or have not really understood what it means then I am glad that you have read this article. To give you a simple definition, it is a fancy term used to describe the process of purchasing and selling products and services via the internet. Some of the things that can fall under the category of ecommerce include retail items, master classes and affiliate marketing. There is an entire online world of ecommerce that is gaining more traction from both customers and small business owners. According to Forbes,

ecommerce sales are expected to grow 10.4% and the U.S. ecommerce market is expected to reach over $1.1 trillion in sales in 20233Baluch,Anna.”38 E-Commerce Statistics Of 2023”Forces, 8 Feb, 2023, https://www.forbes.com/advisor/business/ecommerce-statistics/

I believe that it is a great mistake when a small business owner decides that his or her business does not need a website because of past success without considering the fact that research proves that more consumers are doing their shopping online as opposed to going to the mall or other shopping venues.  

7.Most small businesses have a website

When you decide not to have a website for your business you are remaining part of a small percentage. Forbes states,

71% of businesses have a website in the year 20234Baluch,Anna.”38 E-Commerce Statistics Of 2023”Forces, 8 Feb, 2023, https://www.forbes.com/advisor/business/ecommerce-statistics/

After a couple of decades into the 21st century and the evolution of the internet this should not come as a surprise. Businesses know that they have a market they need to reach and that without a website their business model will become outdated and stranded in the Industrial Revolution period. Not only do these businesses feature a website, a good amount of them are investing their finances in ways that they can get their site updated and performing up to speed. It does not have to cost your business a fortune to feature and run a website. You do not even need to hire a full time web developer in order for your website to be profitable. There are a number of reliable webhosting platforms that your business can choose from. I will speak more on this later on.

8.Competition is significant

Continuing from the previous point on why your business needs a website, you want to avoid falling behind your competition. I am sure that when you first decided to get into the business field you were very aware that you were getting yourself into a competitive career. If there is a demand for something you better be 100% sure that there will be suppliers ready to meet that demand. Even large conglomerates like Apple, Walmart, McDonald’s and Amazon have competition that they have to deal with. Businesses who do not have a website risk losing customers to their competitors. After all we live in an age that customers search the internet in order to find a particular business. Chances are that when they search your type of business on the internet they will choose your competitors if you aren’t visible online. The last thing that anyone would want to happen to their business is that they allow their competitors to have an edge over them as the result of something so simple like having a website.

9.You can reach people beyond your geographical location

Whether you are aware of it or not, the world is becoming more globalized each year. It is much easier than ever before for a small business owner to have customers outside of their local community. In the era before the internet the majority of small businesses could only reach customers within their town, city or state. But in this day and age a website allows small businesses to have customers globally. If you believe that online customers only shop at local businesses then you have to think again. According to Forbes,

57% of online shoppers report shopping internationally5ibid.

Think about that for a second, in a world of nearly 8 billion people you have a greater opportunity to grow the percentage of people that your business reaches with a website. You no longer have to worry about businesses in your area having a monopoly on the market that you’re in because there is always a customer base thousands of miles away from you.

10.Saves you money

In the days before the internet business owners needed to spend a large amount of their finances on business cards, flyers, the yellow pages, newspaper and magazine ads in order to attract customers. Instead of having to spend thousands of dollars on getting your business out there through these limited and antedated methods with only a few hundreds of dollars you can invest on all the resources that you need to run a functioning website. Any business that can gain more customers by spending less money is doing smart business.

Conclusion

Now that you have read the reasons why having a website is vital to your business the next step that you should take is to create your website. The first thing that you should do is to make sure that your business has a domain name established for its website.  A domain name is the address to your website. For example, the domain name of this blog is estrellazservices.com. Your domain name can either be the name of your company or any name of your choosing. There are many domain name registers to select from, but I would recommend GoDaddy, Bluehost or Hostinger. You can also get a domain name from whichever webhosting service that you choose to host your website on.

After you choose your domain name then you have to make sure that your website is hosted live on the internet. A webhosting service is an online platform that allows the public to access your website. Some of the best webhosting platforms for small businesses include Wix, Ecwid, GoDaddy, and WordPress. Platforms like Wix and WordPress provide you with the necessary software and resources to easily build and design your website without requiring you to have any prior knowledge or experience in creating a website. If you have any questions regarding this article feel free to drop a message at the bottom of the page.

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